AdWordsAdvisor - 8:08 pm on Jan 20, 2005 (gmt 0)

What's a good monthly AdWord budget for a new site?

Welcome to WebmasterWorld, themetalpeddler!

This may be sort of simplistic, but another way to look at it is to decide what sort of monthly budget you are willing to 'risk' in an experiment to see how well AdWords will work for your business.

Then divide that budget by 30 to arrive at your daily budget, and set your ads running.

Then monitor the heck out of your account, experiment/monitor/make changes - and pay as much attention to your ROI (Return On Investment) as you are able to.

If your return is positive, then you may well want to build things up over time.

If your return is negative, well, then time to regroup - and either decide that there is enough potential to continue, or perhaps call it a day.

Not particularly scientific, but not a bad way to start IMO. ;)

AWA