smallcompany - 4:34 pm on Oct 5, 2011 (gmt 0)
Well, after so many years since the QS has been introduced, I still say that QS seems to be LOL with bitter taste in a mouth.
I'm just looking into a specific case where I have an ad pointing to URL www.example.com having the same in display URL.
The keyword [www.example.com] has QS 5/10. [example] is 6/10 as well as [example.com]. The real site name is well know brand which is two word phrase, so no way it has anything to do with generic terms.
AdWords, give me a break please. Like I have to do quantum physics in order to figure out why is this. Like we have the time to worry about this. How about having it right so we can concentrate on prospects, customers, and conversions.
And there are so many other examples where related keywords in the same ad group have such different QS:
I don't say it's all that messy, but it is definitely about large sums of money over a period of time when about those QSs 5 vs 7 vs 10 and all in between. Google is fully responsible for this.