farmboy - 3:27 pm on Nov 10, 2011 (gmt 0)
Thanks again for participating in this thread so far. Very informative.
keep in mind that it's also in G's interest to offer good targeting solutions, both for them and those they serve
They could certainly improve by offering more clarity / better instructions to publishers. The lack of such instruction may be part of why an advertiser doesn't necessarily find what he needs when searching for targets.
don't over segment, you'll be too small too chase. but if your site is about recipes, add an organic channel, a bbq channel, a camping channel... think about how the universe of products parallels your universe of content, and try to align the stars in each.
I think a lot of publishers use channels to track performance by ad color scheme, location on page, ad size, page of site, etc. Throw in considerations for advertisers also and it becomes a lot to manage as your number of pages/sites grows.
Add to this a publisher is limited in the number of channels allowed and decisions have to be made on wise use of those channels. I think Google could really help out "both sides" by making things more clear. I've learned more in this thread than from Google so far. Thanks again.