itisgene - 5:49 am on Jan 20, 2005 (gmt 0)

Yeah, I see the points from all of you.
We have the PPC term on the affiliate network site, too, but it is not also easy to find. I agree that many of the affiliates do not read the emails from merchants. (I, myself, am an affiliate for my hobby sites. So, I know what it is like to be an affiliate.)

And I am not talking about just a few thousand dollars of sales here. It is more than that. And yes, we have been warning those affiliates who violate the TOS and most of them didn't do it again. I actually do not know if we kicked anyone out for the last year. If I am an affiliate program manager, I wouldn't want to bother with those small affiliates who just want to cheat on the affiliate program.

There are so many hard working and ethical affiliates on our affiliate program. Only few of them (mostly new ones) try to make quick money by violating the TOS with/without knowing it.

Eventually it is our affiliate program manager's decision on this. She has been on the same line with me on this for the last few days. I have warned her and other people in our company that there will be a few affiliates who will bid our our brand names, because I know it will make quick moeny for them from my experience as an affiliate.

Usually our affiliates are very cooperative and we support them in many ways. I hope we can keep the relationship that way.