snoopy1122 - 6:56 am on Sep 30, 2011 (gmt 0)
Also I see your both ads get served closed to equally. What are the settings on your campaign level for how ads are delivered: standard or accelerated?
That may help you get more info through the performance data for your fine tuning and chase for better price per click when about ads.
In other words, if you're on standard now, accelerated may serve the better ad more which may finally reduce price per click more than now. Not a rule but my guess something like that could happen. Then you check your ROI and figure what works better for you.
It is on standard, the ad is always in the no.1 spot though.