snoopy1122 - 6:53 am on Sep 30, 2011 (gmt 0)

> It looks like your ad with the price mentioned "scares" away people I agree. It also prevents people from seeing your sales message. There's a reason price is always mentioned last. You want to make your pitch and persuade the potential buyer that your offer is better than others before springing the price on them, not make a decision based on price but features and benefits. Test other ads without price.

The thing is though, the ad with the price is the one performing better (in terms of lower cost per sale in adwords). You could say the ad with price scares some people away or your could say the price weeds out the people will to spend versus those not willing to spend.

Given both ads produce similar levels of sales I think having the price is just weeding people out who would not have bought anyway if price wasn't mentioned. Those people don't bother clicking the ad and for some (still unknown) reason Google is only charging a bit more per click.

I've priced it so that it is the most expensive source of the product in the market and it is being promoted on the basis of quality, fitness for purpose etc.