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-- Google AdWords
---- Big difference is CTR of two ads which isn't being reflected in CPC
enKonversations - 6:45 am on Sep 27, 2011 (gmt 0)Thread source:: http://www.webmasterworld.com/google_adwords/4359712.htm
The CPC is always depend on CTR. I don't know any formula which is used for calculating CPC on the basis of CTR but i have noticed that if the CTR is higher then the CPC is also higher.
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