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---- Big difference is CTR of two ads which isn't being reflected in CPC


Channel01 - 3:01 pm on Sep 22, 2011 (gmt 0)


Also, the first position gets a "discount" for being there.


Huh? I'm almost certain this is not true. In fact, there's been a lot of speculation over the past 5 years or so that you actually need to pay a premium to get the #1, yellow box spot.


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