snoopy1122 - 4:52 am on Sep 13, 2011 (gmt 0)
> it is important to now how they operate, ie how good their ads are.
Yes, but not copy their ads.
I don't quite follow, why not copy their ads? Do you think they have a right over those 4 lines of text or is there something else?
Personally when I look at how companies market they generally copy each other, Apple releases a smartphone, it does well, everyone copies with something that looks much the same and functions much the same. Goto.com thinks up a great way of serving text ads and does well with it, then Google releases something almost exactly identical.
> If they use a bad domain they are wasting a line (or a part of a line).
What you're saying is that Walmart is a bad domain and that they should not use it. Same for Intel, Barns & Noble and thousands of others. That Cosco should buy and use portableairconditioners.com for example because using cosco.com is a waste of a line.
Big brand like that have great domains, they are great because they are well known....famous. They probably get a higher CTR than others because of that (just a guess).
Now I'm not Barnes and Noble or Walmart, I'm unknown, so either I can choose a brand type names that won't mean much much to most visitors or I can choose a domain which represents exactly what I am selling, the site will match exactly what they are after and it will get bolding.
Now it is all well and good for me to argue that and you to say it does not matter, but when I'be tried both methods the exact keyword domain gets a major CTR boost. At the end of the day it is about numbers.
> Let me me ask you this; Have you tried it?
No. None of my clients ever had something like that. Many have related words in their business/domain name such as XYZRoofing.com or BikerHelmets.com (they sell much more than helmets) or even bargainchildrensclothing.com who doesn't bid on "children's clothing". All are doing well.
Maybe you should try it? I don't think you'll be in a position to know until you do.