LucidSW - 7:09 pm on Sep 12, 2011 (gmt 0)
> it is important to now how they operate, ie how good their ads are.
Yes, but not copy their ads.
> If they use a bad domain they are wasting a line (or a part of a line).
What you're saying is that Walmart is a bad domain and that they should not use it. Same for Intel, Barns & Noble and thousands of others. That Cosco should buy and use portableairconditioners.com for example because using cosco.com is a waste of a line.
Yes, the domain is part of the ad and could have an effect. But I don't think it *needs* to contains the keyword.
> Let me me ask you this; Have you tried it?
No. None of my clients ever had something like that. Many have related words in their business/domain name such as XYZRoofing.com or BikerHelmets.com (they sell much more than helmets) or even bargainchildrensclothing.com who doesn't bid on "children's clothing". All are doing well.