snoopy1122 - 11:48 pm on Sep 7, 2011 (gmt 0)

Hi guys,

I've got a query about how Google prices clicks, here is some data on two ads on the exact same keyword (both run at the same time), one ad mentions the price, one doesn't hence the big CTR difference,

Ad 1. (with price in ad copy)

CTR - Av. CPC
14.90% - $0.30

Ad 2. (without price in ad copy)

CTR - Av CPC
24.67% - $0.28

So the question is, given the CTR on ad 2 is 65% higher (24.67% versus 14.90%) than ad 1 why is CPC only 7% lower?