jecasc - 6:53 am on Aug 19, 2011 (gmt 0)

I see a lot of websites that offer to "call back" instead of customers calling them. The customer types in his phone number and as soon as someone is free the number of the customer is dialed and a connection established automatically.

It is a great way to track conversions and the customer can preselect the issue he is calling about and gets called back by the right person instead of being passed on from one departement to another.