eWhisper - 10:01 am on Aug 10, 2011 (gmt 0)
This reminds me of a very old thread that I wish I could find where this is talked about a lot. I think it's from 5-7 years ago.
A tactic that is used is to also determine which of your competitors is active in SEO; and to see how often their domain is searched (remember, many people don't go to facebook directly - they search for facebook or facebook.com and then click on the link to get there - very common behavior).
Can give you insight into your competitors.
Overall, these keywords will not get impressions as the search volume is too low. But, when they do start to show up; you know which of your competitors are starting to engage in SEO; and if it's a larger company - sometimes in the search query report you can see additional links, title tag, etc info that they are targeting depending on how good they are with Google search operators.