alexsel - 8:46 pm on Aug 8, 2011 (gmt 0)

If I placed an add in the newspaper with my competitor's company name, but gave my street address and phone number, that would be fraud, wouldn't it? This feels like the same thing.

If your competitor used your domain/business name in ad copy, it would be the same thing.

While I understand your point of view, Google makes up the rules and you can choose to participate or not. I don't think fairness was Google's deciding factor for this particular rule.