a2ztranslate - 7:11 pm on Aug 8, 2011 (gmt 0)
OK, having an issue with a competitor targeting our client's domain name on PPC. So competitor is using our client's full URL as a PPC keyword (yes, the full url www.#*$!X.co.nz, not just the name part). People who are not so web savvy in NZ/AUS often type the URL into the search field rather than the URL field to find a website.
Contacted Google support about this, I would have thought this is a breach of T&C, but they claim they can only protect a trademark, not a domain name. Here is the Google response:
"As per our discussion I have consulted a specialist and have confirmed
that the scope of our investigation is limited to only trademarked terms.
I looked into your account and noticed that the the keyword "#*$!X" is not
trademarked. We strongly encourage you to go ahead and trademark this term
to avoid future escalations and to ensure that there is no misuse of your
Any ideas what to do now other than spend money on PPC to combat this for a domain name our client owns? Seems ridiculous to me.