Dlocks - 9:30 am on Aug 1, 2011 (gmt 0)
I thought conversion rate was not relevant for Google AdWords quality guidelines?
if consumers love it, G loves it.
What if for example a 'standard' advertiser is advertising a website about widgets containing 50 pages with content and using a landingpage containing:
- navigation links (possible to browse to home page or category page etc.)
- actual content about widgets on the landingpage (and other pages)
- widget product(s) the visitor can purchase
- a form where users have to fill in their email address to get a free gift
The above landingpage/website will be disaproved because of the form. A (for example) 20% conversion rate (people that purchase a widget without filling in the form) is not relevant for Google AdWords.
Then there is Groupon. In the above example they remove the navigation links, all the content, all the products/services but only leave the form in place. In this case the "free gift" is getting to see actual content. Then it is suddenly not a problem for Google AdWords?
This belongs in the same bucket as asking why Google allows Ask.com to arbitrage while squashing any others that heaven forbid might have a few ads on their lander