alexsel - 12:23 am on Aug 1, 2011 (gmt 0)
i think they reported in March that they had passed 70 million users
I think we just misunderstood each other. Groupon's entire business relies to a large extent on e-mail signup. That's their main marketing channel and where large chunk of revenue comes from. From a user experience point of view, I was pointing out that it wasn't user centric. That doesn't mean that this method is not successful. People, as we have seen by their success, are willing to sign up because there's a perceived benefit of doing so. I have no doubt they would make a lot less had they not employed the location/signup landing page.
It really works for the coupon sites but if you tried to implement the same method for a strictly content site, you'd be in big trouble.