In the second chapter, they reference 2-3 domain names that are still available, how long do you think that will last?
They even link to the SEOBook keyword tool, which is surprising, as critical of Google as Aaron Wall is. Then it gets right into using "Google Boost"...
Google Boost (www.google.com/boost), a paid add-on to Google Places, provides a quick and easy way to advertise your business on Google and Google Maps so your Places listing or website appears when local customers search Google for the products and services you offer.
In reality, there is a lot of basic tips and info in the guide that's a good refresher for many questions I often read in here. Phone number and Address in the footer of every page. Trust signals, etc.