engine - 8:29 am on Jul 21, 2011 (gmt 0) [edited by: engine at 8:40 am (utc) on Jul 21, 2011]
I have a friend that runs a small to medium-sized business and he really just does not have time to deal direct with AdWords.
I showed him how to use AdWords when it first came out and he looked at me and said, no, forget it, I don't have time.
His solution was to employ a small agency suited to his business.
I doubt he'd be impressed with Google's approach, never mind his agency.
[edited by: engine at 8:40 am (utc) on Jul 21, 2011]