wwconnect - 2:13 pm on Jul 20, 2011 (gmt 0)
Google wouldn't be promoting yellowbook. I bet it's an insider if your right and a clever coder if you're wrong. There would have been a whole press release hooplah if the companies had "joined forces to create the worlds first synergistic force in advertising" or some such
My understanding of how Google works from what Matt has said is that once someone has proven themselves they are free to do whatever they want more or less. Anyways they tend to do whatever they want as a "beta" and if there are too many complaints as a result or it flops they stop and say well that was only a beta.
Google is also promoting Trada PPC management and Google Ventures has in fact invested in that company so clearly they are doing things that put into question their support for the certification programs.
Trada, by the way, is in my opinion a terrible development for PPC managers and the industry as a whole.
It basically turns PPC managers to compete against one another with the end result that each PPC manager earns lower wages. At best Trada is a place for people to practice their ppc skills on a big account before leaving.