jimbanks - 12:15 pm on Jul 20, 2011 (gmt 0)
When I ran a Adwords qualified PPC agency they were always sniffing round after the bigger corporate clients that we had because in their view they could do a better job than my piddly little agency could. My response was :
Oh, so you also do Overture, Espotting, FindWhat, Mirago, Looksmart campaign set-up, ROI reporting and management then?
That never stopped them trying, but for me at that point the gloves were off, and they have been ever since.
I only ever worked in the best interests of clients, I found the way Google wanted to set the campaigns up through their "maximizers" was only ever going to be good for Google.
I am pretty sure that 90% of the clients we had came from word of mouth, so we must have been doing something right.
But I think you can expect them to come knocking at your client list door more frequently moving forward, no matter how much you think it's wrong use your efforts doing good work and making yourselves indispensable to your clients or you are guaranteed to lose them. A $100 bribe should be laughable to a decent client and if they are dormant they are no longer clients any way.