netmeg - 2:36 pm on Jun 23, 2011 (gmt 0)
I have been told tales of systematic AdWords and AdSense fraud that would make your hair curl. Whole intercontinental networks being set up for that specific purpose. (And no, I don't have specifics and I can't say one way or the other how much is true - but I suspect much of it is, because it's alarmingly easy - and lucrative - to do)
The thing is, the other networks have just as much - if not more - of the same things going on. AdWords really isn't any worse, say, than Yahoo was or Microsoft is.
Until someone figures out how to really put a dent in click fraud, it's gonna be a cost of doing business. I just assume some of my clicks are fraudulent, and as long as the bottom line makes sense, I stick with PPC. In areas where it doesn't, I pull out. That's why I pulled all my clients out of Yahoo about two years before they turned into Binghoo.
Yea, something needs to be done, but it's a real tough nut to crack - like, drug cartel type tough - and I don't think it's gonna happen soon.
(There are a number of wrong statements and misunderstanding in the OP, but I don't have time at the moment to go through and refute them)