bw100 - 3:12 pm on Jun 18, 2011 (gmt 0)
Another thing, too, is that clicks from search or including the content network?
There are a number of values that the click count could reflect:
Time frame: daily , weekly, monthly, for the life of that ad?
Data source: That specific search term only? For all search terms where that ad appears? For all instances, meaning SERPs + content, where the ad appears?
Data displayed at start of program: does the displayed click count start at "0": when the program is launched? Or, will it include historical data?