bw100 - 10:56 pm on Jun 16, 2011 (gmt 0)
Google is beginning to test the display of click counts on ads.
Intrepid searchers have been spotting click counts displaying under certain AdWords ads on Google.com, and the search giant has confirmed itís doing a small experiment.
Could the display of the click count on the ads, contrasted with the search result without any click count, cause the search results to appear unpopular, driving user action to the ads?
Considering that the average user may not easily distinguish between ads and search results, this may result in a potential user preference for clicking on ads, and then clicking on ads with a higher count.