300m - 2:44 pm on Jun 22, 2011 (gmt 0)

Quaetion for Brian: Do you send them to a custom landing page for that discount, or do you send them direct to the shopping cart? We are plannning to send them to the cart because they should already know enough about the products to know they are ready to purchase. Does that sound like something that you would do? Its going to increase abandon rates on the cart, but thankfully we have a way to capture email addresed, purchase types, etc..so we would still see some benfit from an increase in abandon.