300m - 12:59 pm on Jun 22, 2011 (gmt 0)
All great comments.
1)Retarget the user with an ad the is relevant to them. In a retail scenario, for example, show them the product they looked at but didn't buy. If they did buy that product, show them another product(s) that you know convert well with people who've purchased that product.
Thatís a good idea, I will plan that one out and see what happens.
2)Start with no freq cap, then dial back, sort of the display equivalent of starting with broad match & then dial back to phrase or exact.
I was thinking that way originally, but given the types of products I deal with, it needs to have a cap or it will likely creep out the person exposed to the AD.
3)If geo, age, gender or behavioral cues help you know what products/offers to show, use that data. We find that those data points are immensely valuable both in terms of helping know which offers to show, as well as being a data background against which to test different creative.
This is not a concern for me.
4)Don't just buy impressions on Google. Most people who've been doing retargeting for a while will tell you that large publishers' inventory converts better than exchange inventory.
5)Make sure your ad is dynamic and not static. Dynamic, personalized retargeting works several times better than static ads. IT'S ALL ABOUT THE AD.
Agreed, but how to make a graphical ad dynamic? Thatís the bulk of clicks I receive. One idea that we came up with was to get people who were interested in one of our products and came to the site, then left and we would serve them up ads offering a discount and after they purchase, they are removed from that remarketing list. Does anyone have some background or success stories they could share on that topic?