engine - 11:49 am on May 31, 2011 (gmt 0)
Google To Begin Charging For Clicks On AdWords Directions [adwords.blogspot.com]
Many of you use location extensions to automatically show your business address and other information in your ads on Google. These ads also show directions to your business location, along with your address and phone number. By clicking on the directions, potential customers can map the quickest route from their location to your business.
We’ve observed that location extensions with directions are beneficial to users and lead to more interactions with your ads. In January, we launched a report in AdWords to help you measure these useful interactions.
Over the next few weeks, you’ll see performance metrics for directions alongside those for clicks and phone calls. We’ll also begin to charge for clicks on directions in the same manner as clicks on your ad’s headline or phone number. If your campaign has a high number of these clicks, this indicates that your customers are interacting with your ads to get directions to your business.