brianhere - 6:01 pm on May 19, 2011 (gmt 0)
Then you want to figure out how much a lead is actually worth to your business. When making this calculation, you want to figure in your rate of closure (see previous paragraph) plus the average of how much revenue you can expect from a patient over time - do most of your patients stick around for six months? A year? longer? You need to know the overall value of a patient before you can set a target cost per lead.
(see previous paragraph) You mention a graph..I have not seen this?