brianhere - 10:02 pm on May 18, 2011 (gmt 0)
Thank you for your time:
@DanAbbamount- What sort of leads? If you can, base payments on actual revenue generated.
Iím a Chiropractor in San Diego. I need (would like)  leads for my business. PPC seems to make sense.
Then taking on the cost could be good or bad. Starting a PPC campaign is expensive and it takes a little while for your long term CPA to be established. They could be investing their own money because they're extremely confident in their abilities. They could also just be using that as a sales tactic planning to sell you as many cheap non converting leads as possible.
It depends entirely on your product/services and where your business operates. Do you generate all of your sales online, or do you generate them through a brick and motar store? Do you have one product, or hundreds of products?
As stated above, Iím a Chiropractor with a store front. I advertise using mulitople channels. I would appreciate any advice as to the best structure in regards to how the lead gen would/could work using PPC.