engine - 6:24 pm on Apr 13, 2011 (gmt 0)
Google to Test Expandable Video Ads [mediapost.com]
Google is testing Media Ads, a paid-search ad unit guaranteed to appear at the top of the query results page. The ad, supported by an expandable video unit, also offers a geolocation feature that supplies show times and places under the trailer, says Adam Stewart, Google director of media and entertainment. He spoke at the ThinkMovie event in Hollywood.
The Media Ads are only available to movie studios today, but Google is considering making the unit available to other advertisers.
Representatives from studios who attended the event and asked for anonymity believe it's a step in the right direction to engage consumers.