mark_roach - 8:31 pm on Apr 5, 2011 (gmt 0)
Trademark or no trademark, it should be challenged for misleading users about where they'll go if they click the ad.
I believe current form is to say "+1"
Just to broaden the debate slightly it seems to be quite ambiguous about what you can and can't trademark.
Here in the UK the guidelines are as follows [ipo.gov.uk ]
And they use Superdrug (a store that sells pharmaceuticals) as an example trademark.
Yet in the paragraph below they state:
We will not accept marks which:
describe your goods or services or any characteristics of them, for example, marks which show the quality, quantity, purpose, value or geographical origin of your goods or services;
So Superdrug don't sell super drugs then ?
Quite a few years ago I asked a lawyer about trademarking my domain name, which is actually quite similar to "superdrug", and I was advised that I wouldn't be able to because of the above clause.
In view of recent events I have today bitten the bullet and applied for the trademark (Not cheap I am now 200 GBP poorer). I will let you know how I get on.