luke175 - 2:19 pm on Apr 27, 2011 (gmt 0)
Does anybody know if there has been a case where someone has sued his way back into Adwords?
The French Company NavX did. It seems the French are much more critical of Google's current position. [theregister.co.uk...]
I think what is really interesting is the promise they made to French regulators; you can see the full article here: [computerworld.com...]
"Google made formal undertakings to give advertisers three months notice of any policy changes affecting them, to provide clearer warnings if it planned to suspend the account of an Adwords user" Source: [computerworld.com...]
The undertakings to improve warnings of policy changes and account suspensions are only legally binding on Google in its dealings with French advertisers...the company promised in discussions with the competition authority to apply the same principles to advertisers in all other product segments, in any country where Google operates the Adwords service -- promises the authority said in its 24-page ruling were "duly noted." Source: [computerworld.com...]
Do you think retroactive bans, small companies getting banned in 24 hours, no warning, no real chance of appeal, etc. etc. were what the French regulators had in mind when they let Google off the hook?
If I spoke French I would send them a letter detailing their failure to abide by the promise. If they face more scrutiny in any country it could make them more cautious in others.
I noticed that shortly after their "French incident" is when they started applying the phrase "Egregious" to pretty much any activity involving suspended accounts. I suppose they feel this gives them the right to circumvent their previous arrangements with impunity.