eWhisper - 3:54 pm on Mar 29, 2011 (gmt 0)
I'd like to clear the air on training. There are some YPs & aggregators that do 1/2 day trainings and pay people low wages (I've never seen minimum wage as degrees are almost always required for these positions).
There are others who are paying salaries equal to what you'd make at an agency and training people for a week or more. Some of this training is online and some is in person (I own a training company so I'm pretty versed in how companies do internet marketing training).
It's hard to lump them all together from an efficiency standpoint as there is a large variety of skills and technology.
YPs, newspapers, radio stations, tv stations, etc have a salesforce that already has a relationship with businesses. Adding online marketing to their product mixture is the natural evolution of selling advertising. Remember, some of these companies also own sites that get a lot of traffic and also sell ads on those sites as well. For instance, DexOne own business.com, dexknows.com, etc.