LucidSW - 1:17 pm on Mar 29, 2011 (gmt 0)
> if your ppc isn't very good, likely that it can be improved enough to cover the premium and more.
From experience, I'd say that Rhino is absolutely correct.
> but in general, i don't think they have the expertise that many professional ppc managers have
I would agree with that as well. I don't see YP hiring very many expert managers. I see them being what I call an Adwords sweatshop. They likely "train" a bunch of people for a half day telling them here's what it is, here's what we want you to do. Of course, they get paid minimum wage. Or have automated systems. I used to see, at least here in Canada, many ads like this (say I searched for a chiropractor):
Chiropractor in Your City
Find a chiropractor.
View my profile.
All ads were the same, no matter what I was searching for. Those businesses did not get their money's worth.
With a manager, as eWhisper said, you're paying to get your time back. But also you're paying for expertise, not likely with YP.
Having someone at Google is no better. Just because they work there, doesn't make them an expert. I just saw an account set up by a Google rep. It may have been better than what the client might have done (certainly faster) but there was lots of room for improvement. Even Google has its Adwords sweatshop.