walkman - 7:53 pm on Mar 26, 2011 (gmt 0)
"Shop MyLesserWidget, which is the same quality and materials as BigNameWidget."
"MyLesserWidget has more bang for the buck than BigNameWidget!"
They are settled in court between the parties. Coke can say that Pepsi tastes better, if that's true based on surveys or whatever the standard is. If they lie, Pepsi will of course go after them. So comparison is 100% legal