LucidSW - 11:34 pm on Mar 21, 2011 (gmt 0)
Too busy with work to have noticed it. I did notice in the online interface a change that shows two versions of how your ads may be displayed. The version showing the extended title with the first line always requires a punctuation.
Didn't Google say this was a test in the first place? Meaning, in the future they could remove this feature. Or, change the rules a little bit as you've noticed.
> Wouldn't that cause a problem...
This feature does change the way you potentially create your ads and whether you're on top of the SERPs or beside them. To me, it's the biggest shift in thinking for advertisers ever. Still remains to be seen if it's permanent or not.