LucidSW - 7:53 pm on Feb 18, 2011 (gmt 0)
> Yes, this has been the intention from the beginning
I know it's hard, especially when things are not going your way and you try all sorts of different things in desperation. But follow your original intentions.
Bids and QS are not related. The only thing increasing the bid does is increase your position (ads are ranked by multiplying bid and QS). Your QS doesn't change if you keep the same ads. You will move up the page and so will your cost. But if your QS increases, you will move up with the same bid and your cost will be the same or sometimes lower.
Landing page quality is only an on-off switch. If you comply with all guidelines, you're good. If not, your QS goes down to 1. That is not your problem.
You mentioned earlier your keyword relevancy is good. That does not appear to be your problem. So don't concentrate on making changes to your pages. It won't help any. You either are relevant or you're not. There's no in-between. It represents about 25% of QS.
What's left is getting more people clicking your ads. That won't happen by sticking to the ads you have now. Maybe you should call in the troops and have someone look at your campaign. A fresh perspective by a pro on the may be all you need.