Demaestro - 9:27 pm on Jan 19, 2011 (gmt 0)
Prices of my products are fixed by the manufacturer and it's impossible to change them for anyone retailing the products.
I think you would still be ok to make the claim because if what you are saying is true then no-one will ever be able to submit to you a lower advertised price, since there will be none.
I have seen big name retail stores do this with "exclusive" brands.
They claim they will beat any other price but they are the only one who sells that brand... guaranteeing that this will never happen.