LucidSW - 6:10 pm on Jan 14, 2011 (gmt 0)
> This is absolute garbage. There's no valid reason for it.
I'll chime in with the same comment too.
I do think this is to make the display URL look more like the ones in the SERPs. If it does, people may mistake an ad for a regular SERP thus increasing CTR. However, why leave the /direction portion as is?
If someone at Google is reading, why not give us the choice? I like to test and have control over my ads. This is taking control away. How about a compromise where above the SERPs, the URL shows in lower case but as is on the right side?