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---- AdWords New Display URL policy


robdwoods - 7:00 pm on Jan 13, 2011 (gmt 0)


I have to agree. Absolutely ridiculous change based on trying to satisfy the lowest common denominator. Most people won't test different case characters and one the overall average Google figures lowercase will give a better CTR (more $ for Google). So now they punish the sharp advertisers who actually test. Yet another case of "let us do it for you". No thanks, I'm actually smart enough to do it for myself.


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