netmeg - 6:04 pm on Jan 13, 2011 (gmt 0)
Google just announced a new AdWords Display URL policy change here:
In a nutshell, the domain portion of the display url will now always be shown in lowercase. So while before you could run an URL such as:
it will now show as:
This is absolute garbage. There's no valid reason for it. I don't care if AdWords has decided the CTR is better, MY testing over the years has proved that displaying the URL the way it was intended to be displayed works better. What's more, if a client spends all kinds of money branding emails, web properties, invoices, catalogs - everything down to SERVICE TRUCKS - with the display url as WidgetProducts.com, then what business does Google have to *break* that branding consistency for AdWords?
I have at least one client with a five figure/per month spend who is so angry at this that we're meeting next week to decide whether to continue with AdWords at all. He sees this as damaging to the brand he's been working for years to build.
I know Google doesn't care what I or its advertisers think. But on the off chance that someone still reads this forum, maybe they'll take this feedback back.
Changing the URL policy is not fixing anything that's broken. It's not preventing any click fraud. It's perfectly okay to *suggest* that your testing shows that lower case URLS have better CTR. It is NOT okay to force your advertisers into it.