Eurydice - 7:40 pm on Dec 30, 2010 (gmt 0)
So, you're in widget biz. You get on the phone with your "vertical ad rep" at Google and have this great conversation about what you should do to sell more widgets. Then, after you hang up, your competitor gets on the phone with the same guy.
Good point. You tell the Verticals Support Person about your strategy or a tactic that works well.
The Verticals Support person would tell her other five clients, plus the Verticals team, and by the end of the day, all of your competitors are using the same idea.
It's in Google's interest to earn more money from the entire vertical, not just one client, so any idea will spread quickly.