weeks - 2:44 pm on Dec 30, 2010 (gmt 0)
...the GAW Verticals Support Person is assigned to the client, not the agency. So when the client switches agencies, the Verticals Support person continues with the client.
That makes it very difficult for an ad agency. Typically, an ad agency or consulting firm cannot represent two clients in the same field. You don't do ads for your client competitors. (Duh.)
So, you're in widget biz. You get on the phone with your "vertical ad rep" at Google and have this great conversation about what you should do to sell more widgets. Then, after you hang up, your competitor gets on the phone with the same guy. And, so on...
The "benefit" is that more power of who is doing what in a field moves to Google. And, that is the way it is. Newspapers are usually aligned that way--there is a gal assigned to handle auto dealer accounts or real estate.
Back in the day, the local daily newspaper was "it" as far ads; most print advertising went to them locally. And the papers acted as you would expect, they acted as if they were doing you a favor taking your money. (Yellow Pages was even worse. But there were always several radio, TV and direct mail firms.) Today, that is Google. Newspapers? Hmmm, not so much.