wheel - 7:18 pm on Sep 6, 2010 (gmt 0)

I wonder if that paid off for them. And if anyone cares.

I wouldn't assume that this is the case. I sell advertising to large corps (just looked at one of my clients, it's got about 400 billion in assets) and they watch their performance on my ad network like a hawk. Turns out for me that it's a good thing because they keep coming back.

I think it looks like a lot of money gets thrown around - and it does. But I'm not so certain that numbers aren't being watched.