weeks - 5:26 pm on Sep 6, 2010 (gmt 0)

...Apple spent just under $1 million on search during the month...

I wonder if that paid off for them. And if anyone cares.

I once worked for a large corporation and it was amazing how money just flooooowed out, with no one ever looking at the ROI. I have a "friend" who is doing corporate web work and he thinks he knows what he is doing, cutting edge marketing. What's his ROI on the hundreds of thousands he is spending? He has no idea.

Yes, I am jealous.