mkelly7777 - 3:57 pm on Sep 7, 2010 (gmt 0)

Thanks shorebreak and skibum for the replies so far, I appreciate it.

shorebreak what I don't like about PPC management agencies that charge as a percentage of spend is that in my opinion it provides the wrong incentive to the PPC agency. It motivates them to try to spend more on PPC for clients, instead of trying to spend less but drive more conversions. But I understand what you are saying about percentage of spend being ingrained as a pricing model for years and years.

skibum thx for your thoughts. Yes, in the experience and testing we've done with bid optimization or conversion optimization tools typically they have not improved ROI. So I feel similar to you. I'm not even really interested in that functionality, I'd prefer to just find a great PPC reporting tool.