RhinoFish - 1:49 pm on Aug 25, 2010 (gmt 0)
if they called the number on your site (not in your ad), that click left the G cookie trail. so if you could get phone ordering people to visit a confirmation page somewhere, you can load the conversion snippet then. so your phone reps might ask them to visit a page, but they're on the phone, might not have access to the internet... you might send an email directing them to a page to complete their order, and load the snippet there. this can also be a way to make sure you have their email for order communications.
so what can you offer them to get them to visit that page... perhaps their shipment's tracking info...
just thinking out loud. :-)