buckworks - 4:55 pm on Jul 16, 2010 (gmt 0)
Now, if I could just get some sales.... I might keep on doing it.
That's the AdWords game in a nutshell! :)
We need to come at the challenge from several directions, and the way they interact can be a balancing act sometimes.
1) Create effective ads.
2) Get those ads in front of well-targeted eyes.
3) Create landing pages / sales funnel that make it easy, obvious and attractive for users to do what you want.
4) Tweak, test and improve.
5) Tweak, test and improve some more.