saran - 3:28 am on Jul 13, 2010 (gmt 0)
Thanks Green_Grass. We are working on improving the CTR of our account.
To improve the CTR, we are
Tweaking the Ads and changing the landing pages content and monitoring the CTR.
For non-performing keywords, if the search terms are irrelevant, then we are removing the keywords.
Adding negative keywords (identified from the search terms)
We hope this will improve our QS.