smallcompany - 9:02 pm on Jun 28, 2010 (gmt 0)
They haven't cancelled me yet but I'm sure that's just around the corner since I'm not going to change sites that I don't even run ads to anymore.
I believe they count strikes (when your site suddenly receives 1/10 for all keywords) per account. Also, I believe there is an expiration period on each strike which is one year. This means if you do not fix your site, and you don't get your account suspended/terminated, your account may come out with zero strikes in its portfolio at some point.
Many of the sites listed were ads that were no longer running and actually deleted over a year ago, yet they want me to the fix the LPQ for those sites...
Per my knowledge, deleted ads should not count, but paused and active only. Anyway, if your account is not suspended or terminated, and if you have sites that actually sell something and have nothing with affiliate attribute in them, you should still be good to go.
In overall, it looks to me that no affiliate site can satisfy Google, unless it offers something that starts and ends on that same site.
For example, you sell notebooks and then you offer software through affiliate programs.
If you just offer software, forget it.
I had few sites, some micro, and a big one (still have them). They all got slapped as bridge pages. The big one has a lot of content, real surveys with real results, help articles that I wrote myself - and it's still considered as a bridge page.
There are rare occasions when a site built for making money through affiliate program can survive. A forum can I believe.
It looks like affiliate sites are part of the past in AdWords.
And yeah, why would anyone run ads on AdWords if there is no conversion. The whole point of affiliate business is to catch traffic and send it to the merchant for conversion.
I participated in quite a few TM related activities, and many merchants still want to run it. Some banned it and now reopened it. This means a sole merchant cannot recover all the sales from paid search space - when you compare "with affiliates" vs. "without affiliates"
All this crap (1/10) has caused merchants start calling their contacts at AdWords to ask why certain affiliates got their sites slapped. Certainly, the answers were limited. Plus, a regular contact from AdWords cannot do much as they don't have the all information that policy team (aka secret service) keeps for themselves only.
But... that's Google's choice. I wish them all the best and I'm thankful for the time when I was able to make nice money there. If they really made a mistake with this run after affiliates and inability to distinguish between a real bridge page and a site that actually has something to offer, they'll pay their price for it, too.
Will they really?
They adjusted the algorithm long ago so they can always squeeze out the price per click they want. That's why we pay $0.75 or even $$1.50 per click although there are no ads but our own there.
IMO, the only thing that could bring more order into this system is more transparency. As it is now, they can get away with whatever they want. Can you imagine how many clicks happens every day that should not be charged to our accounts?